La Rivo
Identity/Packaging

The wonderful Italian winemaker, Moletto, asked me
to help develop a new identity for their revolutionary
new wine–La Rivo.

The Details

The scope of work involved the actual naming of the product, designing a series of contemporary label that
will distinguish the wine and a unique secondary pattern for a variety of uses. La Rivo features a Pinot Grigio,
Riesling and a delicious Pinot Noir.

The name La Rivo was inspired by the Italian word, la rivoluzione, which means "revolution". We went in
this direction due to the innovative and revolutionary new bottling technology that the winemaker has put
into use. A super-hard, chillable plastic that retains all the aesthetic appeal of a glass bottle, but has all the
advantages of plastic. Also, shipping costs from Europe were slashed by nearly half due to the lightweight
nature of the material.

The set of wines each feature a contemporary Italian revolutionary. In this case – an artist, an inventor
and an advocate for world peace. The shape-set, primary color palette, and pattern root the design
in fundamentals. Just as in revolutionary thinking, fundamental theories must be sound in order to
create real, impactful change. Cheers to the wine revolution!

Distribution to the US by Laird & Co.